Once a business reaches a certain point, an owner will be faced with a choice. Grow and expand, or be content with where you are. For most companies, expanding and overall business growth is a focus from the very beginning. But how do you grow? When you’re busier than busy, and keeping up with demand feels like a challenge, it may be time to think in terms of company expansion. Investing in more research, equipment, employees, and building up new clientele must all be on the table. It can feel like a lot, but let’s explore the pivotal practices your sanitation company can use to accelerate growth.
Employ Human Resource Services
The human resources (HR) department is responsible for hiring new employees and also assists in outlining a company’s plan of action. Getting a competent human resource will ensure your company employs a skilled and responsible task force.
While hiring a candidate, it is essential to consider your sanitation company’s values and culture and assess whether the candidate is a good fit. Here is how the HR department can fuel the expansion of your company.
- Getting rid of employee turnover by finding ways of rewarding and retaining the best employees.
- Building a brand and succession plans that work for your team.
- Put in place training programs and tools, so employees attain their highest potential
- Cultivate work passion in your team
- Widen your team by incorporating people from different backgrounds into the team.
As a leader, it is crucial to learn the strengths and weaknesses of your team. Understand where each individual thrives and where there is a need for improvement, then focus on expanding your business by placing each person where they thrive best.
Create a Friendly Work Environment for Your Staff
Having employees with a positive attitude towards their work is an important factor in the growth of any business. Employees are vital shapers and contributors to any organization because success depends on them. Staff with a good attitude perform better while a poor team performs poorly. Also, a conducive work system will help you retain your staff. Some of the ways you can create a positive work structure include:
- Orient new employees within the first days about your culture and practices to avoid boredom with the new work environment.
- Lay proper communication to your employees of what you expect from them.
- Give employees adequate support and listen to them.
- Show them you trust them by not having to micromanage everything they do. Let your employees feel connected to the company by engaging them in its development plans.
- Give employees feedback regarding their work performance. Inform them about areas they need to work on and show appreciation for their work.
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Strive to Satisfy Your Customers
Sanitation companies should be customer-focused and identify and satisfy their customer needs. Ensure always to get clients’ feedback, most notably on what they think of your services, how you serve them, and which areas they believe need improvement.
Conducting surveys will help you get customer feedback where clients leave a comment section on your website, and social media handles where you can interact with them. You can opt to provide a warranty for your customers if an item is faulty. For example, offer free repair services if a toilet or sink breaks because of a malfunction that is not a customer’s fault.
Such gestures will build your company a positive reputation, and your customers will want to refer you to other clients. In addition, make sure to provide quality services. However, the critical point to note is that, while striving to improve or reach the best quality, make sure the costs do not exceed your budget and your local normal price range.
Make Use of Technology
Technology is a pivotal factor for every sanitation company in minimizing costs and maximizing revenues. The technology you use should be considered financially friendly, meaning it will either help you create better service, leading to higher customer return, or save you time in your operation, to minimize overhead. You can use technology in your company for marketing purposes as well! The goal is to minimize costs through the use of productivity software.
Business growth starts from within your company. If you’re not focused on developing your employees, then arming them with new technologies, your expansion will be a much slower process.
Attend Networking Events
Expanding your professional network can lead to business growth as well. Networking allows you to connect with people with the same thoughts as you and who also have ideas that are unique in helping expand your company. During these events, build relationships with different people irrespective of whether they will be your potential customers or not. Having a good image is important because you might get a referral from them.
These networking groups are found on all social media platforms, such as Facebook. Some of the places you can use to build connections are:
- Trade fairs where you can rent a space to showcase your products and services
- Join community associations that are not only business owners oriented but one that will connect you to new customers.
- Take part in community projects by maybe volunteering. This will, in return, be an advantage for free advertising and also getting new clients.
Purpose to Expand Your Company Today
Every sanitation business is different in terms of size and needs. Therefore, it is crucial to create and use a strategy that will work for you according to your needs and customers. Customers are an essential aspect of every company. Hence, it is important to always follow up with them, either by mail or call. Always ask for their feedback and learn from each, whether positive or negative.
In addition, do not forget your employees are the backbone of your company. Treat them well, motivate them, and give them room to grow.
As you grow, be sure to read up our 10 Tips for Managing Business Growth in a Healthy Way!